We all have at least one friend that spends a lot of time talking about their ‘great idea’ but, after stalling for a year or longer, is left with regret they didn’t make a move sooner because a similar business started before they ever got around to it.
Taking those first crucial steps isn’t easy and many fall into the trap of thinking you need everything in place to get the ball rolling.
But there are several Aussie start-ups that began with nothing more than an idea, as well as a founder that was willing to take the crucial first steps.
Urissa Chinia from LoveSmiles had the idea to develop a teeth whitening kit made from activated coconut shell and including a natural biodegradable bamboo toothbrush.
“My plan was for my business to not only help reduce your plastic footprint, but also contribute to more gum trees in Australia and supporting our efforts to support injured wildlife,” Chinia said.
First, Chinia set about researching the existing market of the teeth whitening industry. Then, she developed a solution to solve an ongoing environmental problem; the impact on the environment of plastic toothbrushes.
“I developed a proper business plan which outlined all of my thoughts. Then I had professional advice in areas that I wasn’t knowledgeable about. I had products tested and certified to meet all regulations and standards,” Chinia said.
“Then I let people test products and provide informative reviews. I’m learning how to improve and taking constructive feedback with a open heart! I’ve also had to decide which organisation to support and align with that matched my core values. It’s also about creating new ideas and content to get my message out to the public.”
Read the full article here.
Urissa Chinia is behind the start-up LoveSmiles; the world’s first teeth whitening kit that links sustainability to health and well being. It’s made out of 100 percent activated coconut shell and includes a natural biodegradable bamboo toothbrush.
“When you purchase from us, you’re not only reducing your plastic footprint, you’re contributing to more gum trees in Australia and supporting our efforts to support injured wildlife,” Urissa said.
Urissa made it her mission to develop a teeth whitening product that reflected her values and morals.
“The reason LoveSmiles was founded was because I wanted to develop something that was good for our health that would positively impact the environment. LoveSmiles is for the health conscious citizens of the world who are concerned about the environment. If your life hits rock bottom the only thing you can do is control your ability to smile and be happy. All I wanted was a brighter smile because that was one thing I could control. But being told by medical professionals to be aware of inadequate teeth whitening kits, pushed me to find an alternative natural solution.”
“LoveSmiles kits proudly uses natural activated carbon charcoal – which is made from 100 percent coconut shell. Along with our environmentally friendly MOSO bamboo infused charcoal iron toothbrush. And no, our bamboo isn’t aiding deforestation nor is it affecting our cuddly panda bears because they don’t eat MOSO bamboo. MOSO bamboo is actually a type of grass which grows rapidly,” Urissa said.
So a lot of thought love and care has been put into constructing LoveSmiles. We aren’t about making money instead direct proceeds from our kits goes to planting gum tress in Australia and support injured wild life.
Read the full article here.
LoveSmiles natural coconut charcoal activated powder is used with a natural LoveSmiles bamboo toothbrush to enhance and whiten your natural smile. The activated coconut powder and charcoal ion bristles work together to naturally whiten and easily adsorb the dental plaque on the surface of your teeth. This allows you to have a deep cleaning and as a result, your smile is naturally whitened.
Yes! This has to be part of my brushing routine! So gentle! So clean and bright! Its instantly noticeable which I love, smiles all round! Woo!
Was amazed at how after one brush how clean and fresh my mouth felt. Being biodegradable is an added bonus 🙂 well done lovesmiles.
I found this product really easy to use and have been using it every night since I got my kit. I’ve experienced no sensitivity. I think it is awesome because its Natural and doesn’t harm the environment.
Amazing product, very effective at cleaning and whitening, leaving you with an amazing smile.
Super easy to use, no after taste. Fast results… Love it!
Gentle, all natural, cruelty-free and effective. What more could you want from a beauty product?! LoveSmiles <3
Not only does the product feel great on my teeth and gums, I love that I am using a bamboo toothbrush with super soft charcoal bristles, so I’m not sticking a plastic brush in my mouth that potentially can damage my teeth and gums.
I love this product as it is organic. I previously used chemical products and they weakened my teeth. With LoveSmiles I can use it over and over and I feel great. It makes my teeth whitened and fun to see my teeth go black.
Love it! Leaves my mouth feeling so fresh, I love the natural coconut ingredient and that there is no harmful chemicals!
This product was not what I expected, it was tasteless not like others I’ve tried. Love the idea that it is eco-friendly and hasn’t been tested on animals. It hasn’t got any chemicals that won’t harm your body which is a major bonus. Absolutely love the product would recommend it to anyone.
Such a good product literally made my teeth white. It hasn’t got any chemicals that won’t harm your body which is good for you, and better than any other product I have used. There’s no after taste as well.
I like that this product has no harsh chemicals and is sourced from all-natural products. I don’t use any harsh products on my skin, so to find a teeth whitening product that is fully naturally sourced is amazing. I love that my teeth are whiter now and didn’t require any harsh chemicals.
I love the product, super easy to use and great results.
I’ve never been a big fan of teeth whitening products because of the chemicals that ruin my teeth, but this one is completely different. There are no chemicals and it is completely eco-friendly, but it still gives you the same effect. I love this product and keen to have whiter teeth while saving the environment.
It is absolutely tasteless! Easy to use and to incorporate into my morning and night routine. I am in love with the fact that it is safe for my body and the environment.
Nice wooden package, its ingredients are all natural and easily absorbable by our bodies and the best thing is the company is against animal cruelty
I’m so happy that I’ve found a natural teeth Whitening Product that actually works! It doesn’t smell or have a bad after taste at all. My teeth are quite sensitive but I felt no discomfort. It’s important to me that products I use are cruelty free. I love that the product is Australian Made and that the company supports conservation of the environment.
This product is awesome! I felt comfortable using it, and I saw a big difference in my before and after photos. It doesn’t have a bad after taste and it makes me feel good knowing how natural it is.
This is really good. Knowing that there are no chemicals in it is so good and relaxing as you don’t need to worry about using it anytime you want. Highly suggested
Pretty funky experience whilst brushing! So funny looking at yourself with a black mouth. Amazing results! Even after the first brush. My mouth felt amazing afterwards. It felt so clean and my teeth felt so smooth. Knowing that everything about the product is completely biodegradable makes the product a win.
This product feels amazing and caused me no sensitivity. I adore that this brand doesn’t test on animals and even support the AWL. As an avid coffee drinker… this is a must-have!
My favourite part about the product itself is that it is chemical free and feels chemical free. The fact that it is environmentally friendly and actually helps the environment down to the toothbrush itself is amazing. I am big about fitness and health and hate putting anything artificial into my body so I feel at ease when using this that my body will react nicely with it and the automatic effect it had on my teeth was incredible instantly went whiter.
Awesome product! Super easy to use, absolutely love that it is completely eco-friendly and biodegradable!